" Sisters Wow in Tab "

" Sisters Wow in Tab " The Cold, Commercial Chatter of the Amusement Business

How many doctors read Printers' Ink? How many brokers ever peruse The Casket? How many barbers devote their spare time to India Rubber Review? Or actors to The Iron Age?

Yet all these periodicals are very interesting--even more fascinating, perhaps, for an occasional reading, to the layman than to the professional whom they more directly concern. Curious words--odd advertisements--the plots for a hundred stories are in them for the taking. And the theatrical weeklies are among the most interesting of them all.

Variety, The Billboard, The Clipper, Zit's Weekly--the average citizen not in " the profession" who stumbles upon one or more of these stumbles at once into a new and diverting world. A world where the verb " to wow" means unqualified success, where " sisters " are seldom if ever related, where a " tab " is not what old Mr. Webster said it was, but a tabloid musical show.

Do you want to know where the circus freaks come from? The Billboard will tell you. "WANTED for 20-in-l--FREAKS. At all times. Glass- Blower, Sword Swallower, Fat Woman, Punch and Judy, Tattooed Lady."

Some lonely sword-swallower will be happy when he sees that advertisement ! " Wanted," again, " lady who has had experience in Iron Jaw."

Ladies, step up!

More, by studying such columns you can buy a Wire-Walking Male Dog, a Live Alligator, a Carrousel, the Lord's Prayer on a Pinhead, a Two-Headed Child, a Devil's Bowling Alley. Opportunity plus!

Are you anxious to know " The Inside Stuff on Legit? " Variety will tell you. Do you happen to want an ant-eater for a pet or to know just exactly what the home folks in Terre Haute are seeing in the way of vaudeville? The Clipper can quote you a price on one and the entire bill of the other.

Or are you more interested in purely social gossip--the--ahem!-- flittings of the stork and other such affairs. Zit's Weekly will keep you posted on matters town-topical with considerable frankness. And it runs a weekly column of " Greenwich Village Chatter " which every proprietor of a batik tearoom should read.

Here are the cold, commercial facts on every play in New York-- how much money each made or lost last week--whether you should buy your seats for them at the agency, the box-office or the cut-rate ticket place. Here is the entire, gigantic amusement business of America, seen from within--births, marriages, divorces, deaths--its laughter and sorrows--its successes and failures-down in print.