The Great Consolidator

The "Oldest Daily Newspaper in the United States. Established 1793" --The Globe and Commercial Advertiser (New York)--has been consolidated out of existence. Frank A. Munsey did it As anticipated when Mr. Munsey bought The Globe (TIME, June 4), he merged it with The Sun (New York) to give the latter paper Associated Press service which it lacked.

Mr. Munsey has a genius for consolidation. He is said to be the only man who ever consolidated into one building a successful newspaper, a successful grocery store and a successful magazine. The consolidation of The Sun and The Globe was consummated on June 4. For several days previous The Globe carried large notices of the impending event over Mr. Munsey's name. "For the present," said the announcement, " the name of the consolidated paper will be The Sun and The Globe. Later the name will be simplified. . . . The same law of economics applies in the newspaper business that operates in all important businesses today. Small units in any line are no longer competitive factors. ... In this association The Globe will not find itself in uncongenial atmosphere. (Signed) FRANK A. MUNSEY."

For some reason Mr. Munsey did not think it necessary to explain the consolidation so much to the readers of The Sun who were presumably as much concerned. On Saturday, June 2, The Globe published an editorial headed "Finis." The following Monday, the consolidated paper came out. It bore the names and trade marks of both papers, but it appeared in the type of The Sun and with The Sun's " make-up." Articles began two columns wide on the front page, and after a few lines dwindled away to one column width--as they did in The Sun. Evidence of The Globe's excellent staff of editorial writers was absent. A few "features" like the radio and school pages of The Globe passed over. Otherwise The Sun and The Globe is still The Sun. When the title is changed to show as much--as it probably will be--then the consolidation will be complete.