A Penny Paper

Cornelius Vanderbilt, Jr., the fourth to bear his famous name, is about to undertake a new method of rolling pennies into the Vanderbilt coffers. On Dec. 10 is to appear in the streets of San Francisco the Illustrated Daily Herald, "a tabloid picture newspaper."

Its blurb says: "This newspaper will picture local, national and international news and events by actual photographs. Other features: United News despatches, leased wire coast despatches, household and fashion pages, sports and children's pages, harbor and shipping news and an unrivaled comic section. . . . Clean, fearless and independent. Cornelius Vanderbilt, Jr., Editor and Publisher."

All this will be purchasable for "1c on the streets--25c by the month."