"Why Bring That Up?"

Stamp canceling machines at Rio de Janeiro's General Post Office now print in Portuguese across every envelope a slogan:

BRAZIL PRODUCES THE BEST COFFEE IN THE WORLD--Accept No Substitutes!

Shrewd, the editor of Rio's evening O Globo flayed the Post Office authorities last week thus:

"The slogan is meaningless on letters going abroad, except to Portugal. Outside of Brazil and Portugal, the Portuguese language is almost unused.

"On inland mail the slogan is positively mischievous. All our people know that the world's best coffee is grown in Brazil, and few have ever heard that substitutes exist. So why bring that up?"