White, Green, Pink

A new tabloid newspaper, a new color scheme, appeared in the hands of Detroit newsboys last fortnight. It was called the Detroit Daily Illustrated (7 p. m. to 9 a. m. edition). The color scheme: white, then green, then pink. Its proprietor is Bernarr Macfadden, publisher of two other gum-chewers' sheetlets, New York's Graphic, Philadelphia's Daily News. This is the second new Macfadden publication venture within the last month. His other one: New York Investment News (TIME. April 8).