"Names make news." Last week the following names made the following news:

Albert of Belgium swam incognito last week at Mariakerke (best Belgian bathing resort), was robbed of gold watch, gold penknife, wallet containing 500 francs; found his clothes tied in knots when he returned.

Crown Prince Olaf of Norway and his bride, Princess Martha of Sweden, vacationing last week in a villa high above Oslo Fjord, saw a sailboat drifting helplessly toward the rocks, rushed to their rowboat. Prince Olaf rowed. Princess Martha flung a rope. The sailors were saved.

Tommy Loughran, world's light- heavyweight boxing champion, training in Hoosick Falls, N. Y. for a bout with James J. Braddock, swam 100 yards (out and back) to rescue one Herta Ehmler who, plucking water lilies, had fallen out of her boat into Fairy Manor Lake.

Cartoonist Bud Fisher (Mutt & Jeff) found many a stray dog last year on his newly-purchased Carmel, N. Y., estate. He ordered his Negro butler, James Bell, to get rid of them. This Butler Bell did, darkly, until only one dog was left. When, last week, he got around to this dog, Mr. Fisher's caretaker, Frank Candee, protested. Caretaker Candee had become attached to the dog. Butler Bell paid no heed, raised his rifle, killed the creature. Caretaker Candee, irate, got out a knife. Butler Bell, standing in the driveway, raised his gun again and fired five times more, killed Caretaker Candee. "

Samuel R. Rosoff arrived in Manhattan from Russia for the second time in his life. On his first arrival he was an 11-year-old potato-peeler. Last week he occupied princely staterooms on the Berengaria. In Russia he, a potent Manhattan contractor, turned down a 200-million-dollar subway and waterworks contract for Moscow, because the U. S. does not recognize the Soviets.

General Henri Joseph Etienne Gouraud, Military Governor of Paris, long of beard, lame of leg, empty of right sleeve, arrived in the U. S. for the first time since 1923 to attend, in Baltimore, the annual convention of the Rainbow (42nd) Division which was under his command when he broke the German offensive in the crucial Battle of Champagne (July 1918). Historians recalled that both General Gouraud's legs and one arm were riddled in Gallipoli. Surgeons said the arm would heal in three months. The General asked how soon he could return to the front if the arm were amputated. "Two months," was the answer. "Amputate," said he.

On Bastille Day (July 14), French Ambassador Paul Claudel addressed the convention, said: "I ... feel impelled to raise the same question as did General Gouraud eleven years ago in Metz. And speaking with a loud voice above your heads, I address myself to the soldiers of France, not only to the living, but to the thousands and tens of thousands of dead, and I say: 'Soldiers of France, you have seen the men of the Rainbow Division, you lived with them, you fought with them, you died with them and you won with them. What do you think of them? Do you think they are worthy to be called your comrades?' And from every town and village in France, from every tomb under a wooden cross in military cemeteries, a wonderful voice will answer me: 'They are not our comrades, they are our brothers; their blood is our blood; our brotherhood and comradeship, the brotherhood and comradeship of France and America, which was sealed under the shadow of death, will last forever and forever.' "

President John Stuart of Quaker Oats Co. (Chicago), President Henry J. Cochran of Bankers Trust Co. (Manhattan) and five of their Princeton classmates (1900) and clubmates (Cap & Gown), next week will, after planning it for 29 years, set out excitedly together for a fishing fortnight in Maine.

Helen Hertz, 19, daughter of John Hertz, Chicago turfman and onetime president of Yellow Cab Co., drove her car through an Evanston, 111., stoplight, crashed a car containing Dorothy Wilson, 20, Chicago debutante, daughter of Manufacturer Milton Wilson (men's wear). Both cars turned turtle. Miss Wilson, her pelvis crushed, was hospitalized. Miss Hertz, unhurt, was arrested, charged with traffic law violation, assault with a deadly weapon.

Jean Guglielmo Valentino, 14, shy, arrived in the U. S. last week from Italy in care of Tenor Tito Schipa on a "pilgrimage" to the Hollywood tomb of his late, famed uncle, Rudolph Valentino. Nephew only faintly resembles uncle. His ambition: to be an electrical engineer.

Hubert Templeton Parson, 56, of Manhattan, President of F. W. Woolworth Co., announced last week that he would build a $1,200,000 residence on smart Avenue Foch (onetime Avenue du Bois-de-Boulogne), Paris.

Gordon Sohn Rentschler, newly-elected President of National City Bank (Manhattan), was last week robbed of a set of studs, a pair of cuff links (total value, $7,000) and $400 in cash, while sleeping in his bedroom at Locust Valley, L.I.

Col. Charles Augustus Lindbergh, interviewed in Los Angeles, was asked his permanent address. Said he: ". . . Just the United States of America for a while. . . . You might just say our plans for the future are 'up in the air.' "

Julian Eltinge, 46, able female impersonator, riding in Los Angeles in a car which crashed into a police automobile, suffered concussion of the brain, severe scalp lacerations, body cuts, bruises.