Monday, Aug. 12, 1929

Bomb Campaign

Writers of advertising copy have handled almost every subject from toothpicks to war loans. Last week, however, there appeared in Chicago papers a unique campaign. Signed by the Chicago Employers' Association, it was a protest against the bombing of industrial establishments, particularly printing shops, by racketeers. Copy punch was provided by the offer of a $5,000 reward for information leading to the conviction of persons bombing or damaging property of any printing concern that belonged to the Association and $1,000 reward for conviction of persons assaulting workers of print shops where strikes are in progress. The sales curve that the advertising is designed to revise downward is the yearly chart of Chicago bombings which have risen to 67 this year, compared to 46 in the corresponding 1928 period.