U. G. of A.

Last week another giant of farm co-operation strode on the U. S. scene. Incorporated at $50,000,000 as the United Growers of America, this new co-operative purposed to bring together into one large selling agency fruit and vegetable growers throughout the land, exclusive of California. It will maintain cold storage warehouses, special transportation equipment, practice "big business" sales methods. Sixty fruit and truck co-operatives in 25 states have already pledged themselves to market through it. Its board chairman: Julius Howland Barnes, onetime president of the U. S. Chamber of Commerce, one-time president of U. S. Grain Corp. Its counsel: Aaron Sapiro, famed co-operative organiser who sued Henry Ford for libel. Its promise to city housewives: Fresher, riper fruit and vegetables by reducing marketing delays from farm to table. Its hope: to borrow from the Federal Farm Board.