Why Go to Church?

Fable-famed is the lesson that one stick can be easily broken while a bundle of sticks defies the strongest giant. Every high school student is told that the word "religion" is derived from the Latin "re" and "ligo," meaning "to bind together." Last week a poster with an illustration of a British chieftain explaining the stick lesson to tribesmen, and with text expounding its application to religion, won the first prize of $1,000 in a "Why Go to Church?" contest. Sponsor of the competition was the "Church Group" of members of the New York Advertising Club, voluntarily offering to attendance-stricken U. S. churches their sagacity in the wiles of selling.

Author of the winning text was Robert Collier, strenuous salesman, editor and staff of Mind, Inc., a monthly magazine of practical psychology. After winning the prize he admitted that he goes to church and while he cannot attend regularly "always manages to have some part of the family there."

Concluding Salesman Collier's text was the slogan: "Get the weight of a common aim, a common purpose, behind both your prayers and your work. go TO CHURCH."