"Names make news." Last week the following names made the following news:

Capt. Leopold Ziegenbein of the new, speedy German liner Bremen, was perturbed as he bustled his third shipload of passengers across the Atlantic, bound for New York. Some thief was stealing jewelry from the passengers' cabins; $25,000 worth was missing without a clue. With 600 stewards aboard, most of whom were as yet unknown to the officers, it looked like a hopeless case. Capt. Ziegenbein assembled 50 stewards whom the officers did know by sight, formed a ''vigilance committee." Before the Bremen docked, all the jewelry was recovered from the clutches of one Hans Barklage, a shrewd thief in a steward's uniform, wearing a counterfeit steward's badge. Officials suspected Prisoner Barklage of a part in the $100,000 theft last year from mail bags on the Leviathan.

Charles Clark Younggreen of Milwaukee, at the culminating Berlin banquet of the International Advertising Association of which he is president (TIME, Aug. 26), beheld a spider crawling out from beneath his right cuff. Last week, his arm. spider-bitten, swollen, infected, required lancing, draining, dressings, rest.

George Eastman (Kodaks, philanthropy), signed a contract with the Italian Government agreeing to present $1,000,000 to build and equip a dental dispensary in Rome.

Count Hermann Alexander Keyserling, German philosopher-critic, said in the current issue of the Atlantic Monthly: ''Chicago is an amazing thing. It is the one place in the United States where one is actually aware of the presence of ungenerosity, ill-will and malice." Commented Mrs. Robert Patterson Lament, wife of the Secretary of Commerce, who entertained Count Keyserling last year in Chicago: "If he disliked Chicago . . . I think the fault must have been with him." Commented another Chicago Keyserling hostess: "I rather think he wrote what he wrote ... to attract attention."

Mrs. Milton G. Marx, wife of the dress-manufacturing fifth brother of the four famed Marx brothers (Harpo, Groucho, Zeppo, Chico), brought suit against the parents of her first husband, the late R. Russell von Tilzer, for custody of the child she bore him. now aged 19 months.

Douglas Ludlow Elliman, potent Manhattan realtor, through whom (Douglas L. Elliman & Co.) or his competitor-brother (Lawrence B. Elliman of Pease & Elliman Inc.) many a smart Manhattanite obtains his abode, returned from a European yachting trip, reported on the foreign housing situation. His points: in London the trend is toward private homes; apartments ("flats") are "a drug on the ma-ket." In Paris, Athens, Belgrade, Milan and many another continental city, the opposite is true. The co-operative apartment idea has "taken" in Paris.

Albert and Elizabeth, King & Queen of the Belgians, carrying cold lunch in a knapsack, went with other tourists by cogwheel railway from Grindelwald to Jung-frau-joch (11,340 ft.) in the Swiss Alps, explored glaciers, descended unrecognized.

Mrs. Woodrow Wilson, in Shanghai, was lunched by President Chiang Kai-shek, dined by Foreign Minister Cheng T'ing Wang.

Alfred Emanuel Smith was asked how he wrote "Up to Now," his serial auto-biography currently appearing in the Saturday Evening Post. Answered he: "I dictated it. . . . I'll tell you the secret of concentration. Just get in the front seat of a car. Light a good cigar and ride along looking at your feet. It's a great way to write articles."

Maximilian Siegfried Adolf Otto Schmeling, his license to fight where fighting is most lucrative still withheld by the New York State Boxing Commission was "practically a nervous wreck" as he stepped aboard the Hamburg-American liner Albert Ballin, bound for Berlin, his mother and a rest. Warned that unless he soon returned Argentine's Victorio Maria Campolo would replace him as world's champion heavyweight contender, Herr Schmeling scoffed: "Campolo is a one-day fly ... here today and gone tomorrow."

When Mrs. Miles Poindexter, wife of the onetime (1923-28) U. S. Ambassador to Peru, returned to Washington from Lima she brought with her one Cornelius, capable Peruvian servant. She was pleased with Cornelius, but Cornelius was not pleased with his salary. Consulting Alfredo Gonzalez-Prada. Charge d'Affaires and First Counselor of the Peruvian Embassy, he learned that in the U. S. no servants are "indentured," that all can do as they please. He also learned that Senor Gonzalez-Prada wanted a servant. Thereupon Cornelius left the Poindexter household, went to the Prada household. Vexed, used to her own way, Mrs. Poindexter had her husband complain to President Augusto B. Leguia of Peru. Eager to please, President Leguia ordered Senor Gonzalez-Prada to return Cornelius to the Poindexters. Senor Gonzalez-Prada thereupon, last week, cabled his resignation, saying: "The orders contained in your cablegram are unjust and I shall not carry them out." He suspected the Cornelius episode had been used as an excuse to discomfit him. Washington credited Mrs. Poindexter, famed for her knowledge of the gossip of officialdom, with having this time created an Incident herself.

Henry Ford, of booze-dripping Detroit, in an article for the current Pictorial Review, announced: "If booze ever comes back to the United States I am through with manufacturing."

Mr. Ford last week bought for a reputed price of $10,000 the 200-acre Vaucluse gold mine in Orange County, Va., never profitably worked since pre-Civil War days.

Commander Richard Evelyn Byrd and his mates in Little America, Antarctica, saw the sun again as southern hemisphere spring approached. Commander Byrd hoisted the U. S. flag--also British and Norwegian flags--for the first time since April and said: "This is a big day for us, because of the return of the sun, and a bigger day because it is Larry's [Laurence McKinley Gould, second-in-command] birthday." Wrote Russell Owens, official correspondent (New York Times]: "The ice cliffs sparkled like gigantic mirrors winking back a message of welcome to the sun as if there was some secret understanding between them and they were amused at our boisterous happiness."