Men of Fashion

The man who lives in the elaborate red house on East Avenue, Rochester, N. Y., who sometimes strolls on its multi-shrubbed and flowered grounds, is Edward R. Rosenberg. Mr. Rosenberg takes much pride in his house. He also takes pride in his daughter Suzanne who last year made a triumphant debut into Rochester society, and in his son, Edward Jr. who is learning his father's business. Mr. Rosenberg is president of Fashion Park Associates, Inc. Because of Rochestrian George Eastman many U. S. citizens when they think of Rochester think of Eastman kodaks, Eastman music. But fully-informed U. S. citizens know that Rochester is also a great clothing centre, that Mr. Rosenberg is one of Rochester's leading clothesmen.

Sixty years ago Clothesman Rosenberg's father Herman founded the business which is now Fashion Park. At the same time one Nathan Stein founded another Rochester wholesale tailoring business which became Stein-Bloch, Inc. Together they grew, prospered. In time, so excellent became their clothes that retailers saw advantage in breaking the custom which demanded that a suit bear only the retailer's label. Thereafter the name Stein-Bloch or Fashion Park appeared with the retailer's name on the inside breast pocket of many a U. S. citizen's suit. Prominent among retailers to adopt this new policy were Manhattan's Weber & Heilbroner, and Finchley.

The next step was the logical one. It was consummated last February, but the general public knew about it only last week, when Weber & Heilbroner exultantly announced that it now owned its own source of supply, that clothing would hereafter proceed from cutting room to fitting room "in one unbroken flow."

Last February's event was the merger of Weber & Heilbroner, Fashion Park, Inc., and Stein-Bloch, Inc., into a new company called Fashion Park Associates. Rochester's Rosenberg is President. Weber & Heilbroners Lewis M. Weiller is chairman. The five groups of clothes which Fashion Park Associates will put out are Tailored at Fashion Park, Stein-Bloch, Charter House, High Gate, Tailor Guild. Thirty-two Holly controlled stores will sell them. The net incomes of the three now merged Companies last year totalled $1,443,039.