"Names make news." Last week the following names made the following news:

William Randolph Hearst and Louis B. Mayer, cineman, lunched Winston Spencer Churchill in Los Angeles. Announced Mr. Hearst: "I don't know exactly what to say. I came down from the ranch last night with Mr. Churchill, and we were six hours in the automobile, and I told him everything that I know anything about and a lot of things that I don't know anything about. I am sure he enjoyed the conversation, because he fell into the most peaceful and profound slumbers, and remained there."

When his turn came, Mr. Churchill began : "In expressing my thanks to you for your kind welcome, and to our hosts for the all too nattering terms in which they refer to me . . ."

After Mr. Churchill had finished and sat down, a scratchy, Churchillesque voice began to speak from somewhere: "In ex pressing my thanks to you for your kind welcome, and to our hosts for the all too flattering terms in which they refer to me . . ." Mr. Churchill flushed, grinned, heard his own speech -which had been sound-recorded without his knowledge.

Climax of the entertainment was some happy antics by two dozen of Cineman Mayer's showgirls in peek-a-boo costumes. Mr. Churchill peeked, did not boo.

George Ade, humorist (Fables in Slang), rose dripping from his bath tub to answer his telephone at his summer home near Brook, Ind. He skidded, crashed, skittered down the stairs, broke his left arm.

Julius Forstmann, textile tycoon of Passaic, N. J., steamed into New York harbor on the world's largest, costliest yacht ($2,000,000), his new Orion (see P. 64).

Alfred Pritchard Sloan Jr., president of General Motors Corp., watched his new million-dollar yacht, Rene, slide into the water at Wilmington, Del. Rene is the diminutive of Mrs. Sloan's name (Irene).

Walter P. Chrysler, motor maker, offered to build two swimming pools, some bathhouses and a long pier on an eight-acre estate, once Actress Olga Petrova's, owned by him at Great Neck, L. I., and also to throw in $15,000 cash and trade the Petrova for a two-acre public beach adjoining his own home. Great Neck refused. "

M. Donald Cadman, nephew of Radio Preacher Samuel Parkes Cadman, drove two thieves out of his father's drugstore at Chappaqua, N. Y., had them arrested, retrieved $57.

Albert of Belgium went to Italy. Purpose: to visit Vittorio-Emanuele and Queen Elena. Rumored: that Princess Marie-Jose of Belgium (third child) and Crown Prince Umberto of Italy (just turned 25) are to be married; that Pius XI will perform the ceremony; that the couple will live in a royal palace at Florence.

Mayor Gustav Boess, of Berlin, Frau Boess and their party, arrived in Manhattan, handshook Mayor James John Walker, Berlin's guest two years ago. Mayor Boess at once asked to be shown Coney Island (fun park).

James William Good, Secretary of War. entered Walter Reed Hospital at Washington, D. C., Ailment: neuritis.

Samuel C. Hildreth, 63, oldest U. S. race horse trainer, longtime handler of Harry Ford Sinclair's Rancocas stables (Zev), owner of Strombolt Farm (Trenton, N. J.), entered a Manhattan hospital for observation and intestinal operation.

Lady Decies (Vivien Gould), Red Cross War nurse, wife of John Graham Hope de la Poer Beresford, 5th Baron Decies, was summoned from her home near Brentwood, England, to stanch the wounds, save the life of a young woman automobilist who had collided with a motorbus.

John Goodman, 20, onetime caddy, "the boy who beat Bobby Jones" (in the first round of this year's National Amateur Championship-TIME, Sept. 16), arrived home in Omaha, found seven breakfast parties awaiting him.

Seymour Parker Gilbert, Agent General for Reparations, arrived from Europe with Mrs. Gilbert on the Matiretania (their names were omitted from the passenger list by his request) to spend a three-week vacation in the U. S. Asked if he would function in the proposed Bank for International Settlements, he said: "I feel five years is ample and I have no intention of returning on a similar mission again."