Chorus of Editors

Last month in Editor & Publisher, 25 editors of the business press reported cheerily in unison that, in spite of the recent stockmarket crash, "Business is essentially sound." They had heard the story from President Hoover a month before when they went to call on him at the White House. Differing but slightly in the degree of their optimism, only their method of individual delivery distinguished each glad statement. In part, said they:

Editor Marcus A. Rose of The Business Week: "Business will be good in 1930 for the lean, hard firms. It will not be good for the fat, soft outfits."

Editor Richard H. Edmonds of the Manufacturers' Record: "I anticipate a gradual but marked improvement throughout the country." Directing Editor Norman G. Shidle of Chilton Class Journal Co.: "Passenger car production will probably be about 17% less than it was in 1929. Motor truck production, we expect, will be slightly higher than in 1929."

Editor Ralph C. Busby of India Rubber & Tire Review: "Distributors everywhere in looking to 1930 have legitimate reason to be conservatively optimistic."

Editor Lester W. W. Morrow of Electrical World: "Electrical manufacturers are in splendid shape, except for an overproduction in radio sets."

President Louis Fairchild of Fairchild Publications: "A late Easter is expected to aid sales of men's, women's and children's apparel accessories."

Editor A. C. Saunders of Furniture Manufacturer: ". . . the business, valley will not be deep and will be crossed during the first quarter of 1930."

Editor Peter A. Stone of American Contractor: "During the year 1930 the volume of building construction work materializing will be greater than in 1929. . . ."

Editor Samuel O. Dunn of Railway Age: "The railways . . . are planning to invest about $1,000,000,000 in 1930 to help maintain business and show their confidence in the future."

Editor J. S. Warren of Hotel Management: "During 1930 hotels should prosper as a result of the intensified sales efforts that most manufacturers and others will make, in that more salesmen will be on the road."

Editor Carl W. Stocks of Bus Transportation: "The year looms bright for the industry."

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