International Markets

Travel and commerce were first encouraged by the European trade fairs. Despite modern advertising with resultant mass-distribution, European buyers thronged last week to two great fairs. The biggest was the Leipzig Trade Fair, held twice a year for the last seven centuries. In a display space of over 60 acres, 185,000 buyers examined more than 10,000 exhibits which had been sent by some 20 countries. U. S. manufacturers displayed more than 100 products. The other was the Lyons Industrial Fair, with 1,500 exhibitors from 24 countries. Typical of the various groups of exhibits was that of the provision trade whose offerings included wines from France, preserves and pastes from Italy, pork from Czechoslovakia, cacao from Holland, coffee from Brazil, rum from the West Indies.

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