"St. Nick" Sold

With the announcement last week that St. Nicholas magazine had been sold for an unnamed sum by the Century Co. to Scholastic Publishing Co. of Pittsburgh, oldtime "St. Nick" readers wondered if the pages that once delighted them had aged so that they lacked appeal for a more discriminating generation.

The fortnightly (September to May) Scholastic, modern, not to be accused of fogyism, carries work by such erudite craftsmen as Eugene O'Neill, Katherine Mansfield, Hervey Allen, reports for the young, affairs political, scientific, artistic. Founded in 1920 by Maurice R. Robinson, The Scholastic has a circulation of 110,000. Its vice president is G. Herbert McCracken, head football coach at Lafayette College (Easton, Pa,), its board chairman Augustus K. Oliver, onetime owner of the Pittsburgh Gazette Times and Chronicle Telegraph. Scholastic promised that it would not alter "St. Nick" for the present.

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