"Names make news." Last week the following names made the following news:

"I believe changing 'Mother's Day' to 'Parents' Day' will emphasize the responsibilities of fathers to families. I am also in accord with the idea that such a day should be started for . . . a realization of the interests and responsibilities of parents. . . ."--Alfred Emanuel Smith in a letter to George J. Hecht, editorial chairman of Parents' Magazine.

H. I. H. Prince Takamatsu, second in the Imperial line of Japanese succession, and his doubly exalted bride (nee Tokugawa, directly descended from the Schoguns or Tycoons who ruled Japan while the power of the present Imperial house was in abeyance), sailed from Yokohama last week on a globe circling honeymoon. In London H. I. H. will repay the visit to Japan of H. R. H. Prince Henry (TIME, May 13), and in Madrid grave, bespectacled Prince Takamatsu will pin the gorgeous Order of the Chrysanthemum ("Garter of Japan'') on sporting King Alfonso XIII of Spain.

Said Novelist Sinclair Lewis (Main Street, Elmer Gantry) at a luncheon in Springfield, Mass.: "A writer will work two or three years on a book, make $40 out of it, and then plunge quickly into two or three more years' work on another book. This kind of pluck reminds me of the chap who asked a lawyer for his daughter's hand. 'You work,' said the lawyer, 'for Blank & Co. What are your prospects for promotion?' 'The very best in the whole office,' said the young man. 'My job is the lowest one we've got.' "

Author Lewis recently petitioned to be allowed to pay his divorced wife Grace Hegger Lewis $200 a month alimony instead of $1,000, said his income is less than $10,000 a year. She claimed that he earned $100,000 in 1929 (TIME, Feb. 3).

Newsstand clients wondered if "Bobby Jones on Golf," published by a subsidiary of Macfadden Publications Inc., was really written by Golfer Robert Tyre Jones himself. The manual, 112 pages long, contained more or less routine articles on the proper way to handle various clubs, how to correct common faults, "Tips for the Nervous Golfer," plentiful pictures (including Golfer Jones when young), a large volume of advertising. Investigation revealed that Golfer Jones had not employed a ghost, that he had originally sold the articles to Bell Features Syndicate, having patiently scrawled out his copy over weekends, to meet the regulation of the U. S. Golf Association which forbids a player to sell his name as the author of a piece he has not himself written. Sportwriter Grantland Rice, old friend of Jones, believing that the publication was to be a real book in board covers, wrote an introduction as a favor.

The annual report of U. S. Steel Corp. listed as the largest individual holders of common stock: George Fisher Baker (90,000); U. S. Senator Lawrence Cowle Phipps of Colorado (48,000); Myron Charles Taylor (32,536); William R. Timken (26,640); George Fisher Baker Jr. (17,421); Frank Rogers Bacon (17,143); Marguerite S. Milligan (14,000); James M. Hopkins (12,826); Irenee du Pont (12,500); Frank H. Buhl (10,720). Other U. S. Steel shareholders: President Frederick Brant Rentschler of United Aircraft (1,072); Lawyer Elihu Root Jr. (1,300); Theodore Roosevelt (20 preferred); Packer Philip D. Armour (1,245); Mrs. Ailsa Mellon Bruce, daughter of Secretary Mellon (3,428); President & Fellows of Harvard College (5,224 preferred); Union Theological Seminary (1,000 preferred).

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