"Names make news." Last week the following names made the following news:

To Colyumist Elsie McCormick of the New York World wrote Novelist William McFee, British author of sea tales: "Living in a small town like Westport [onetime Connecticut art colony, now suburbanized] one sees so many people aping the landed gentry in England that there is danger of neglecting one's work in order to laugh. They are perfectly plain middle class people and as such are charming neighbors. But they have the notion that as someone else has three cars they must have three, and if other folk ride horses and pretend to understand polo they must do the same. In England they would know their place. They would certainly learn not to wear jodpurs when they go to the grocer's."

From London, John Masefield, British poet laureate, spoke by radio to the U. S., recited his poem "Sea Fever." Prelude to his speech: "I speak in a place haunted by ... the memories of poets. . . . However, we are not conscious of those ghosts at the present time. We are only conscious of two young friends who keep telling me that if I sneeze, 50,000 people will be immediately deafened. I shall try not to sneeze." (He did not sneeze.)

King Alfonso of Spain lately went to Southampton, England, on a train whose chef, steward and pantryboy all were named King. Hearing that King George would be at the horse-racing at Sandown, Isle of Wight, the Kings (chef, steward and pantryboy) put purses on a horse named Cherry King. Cherry King came in first, paid 7 to 1.

Pugnacious Miguel (punched a general's nose--TIME, March 3) and peaceable Fernando, sons of Spain's late dictator Miguel Primo de Rivera, hailed a taxi in Madrid. The cabby recognized them, refused to ride any Primo de Rivera in his cab. Words followed; blows, injuries. A crowd gathered and jeered, police had to go to the rescue.

Guillermo, 20, and Fernando, 19, sons of Mexico's President Pascual Ortiz Rubio, went to Atchison, Kan. to become students at St. Benedict's College.

Jesse E. James and Jessie E. James, son and granddaughter of the late famed Missouri bandit, filed an $80,400 suit against Paramount-Famous Players-Lasky. Allegation: Paramount agreed to let the Jameses help them cinematize Bandit James's life, then backed out. Said Jessie: "They wanted me to get arrested for speeding, resist the officer, and draw a gun on him so they could broadcast the story Jesse James's granddaughter stuck up a policeman."

Fine books in fine formats have long been the fancy of Walter Percy Chrysler Jr., automobile man's son. At Hotchkiss and Roxbury Schools he edited a newspaper, a comic magazine, a literary magazine, annuals. Last year at Dartmouth he helped to found The Five Arts (TIME, May 19). Last week young Chrysler gave the Press careful first facts about his new Cheshire House, Inc.,*publishers of fine books in $10 bindings. Cheshire House will not operate for profit. Once a month, from its offices on the 57th floor of Chrysler's father's Manhattan skyscraper (his father's office is on the 72nd floor), it will issue a newly splendrous classic, later perhaps a few unquestionable contemporaries. Its organization consists of best obtainable craftsmen, a managerial staff of five, a board of directors of whom one will be Father Chrysler. Said President Chrysler, Jr.: "Dad's an expert on rugs and tapestries . . . knows books . . . been a collector for years. ... I am hoping, believing, that the existence of such a press as ours will incite--shall I say?--a renaissance of belles-lettres in America. . . . Anyone who cares for good literature will be willing to pay $10 for a book."

Two U. S. Senators and five Representatives in one boat and a swarm of War Veterans in another steamed down New York Bay to give a hero's welcome to William Randolph Hearst, 67, ejected from France last fortnight for commiserating with Germany against France and for having one of his reporters steal a secret Anglo-French treaty in 1928 (TIME, Sept. 15).

Said he: "This country is the home of freedom of thought, freedom of speech, and freedom of the Press. It is good to be home again."

James Hennessy, Three-Star cognac tycoon, won the Longchamps (France) "Royal Oak Stakes" and $12,000 with his horse Taicoun.

*At Roxbury School, Cheshire, Conn., Chrysler edited The Cheshire Cat, comic.

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