Hearst's Newsprint

Every year the Hearstpapers, largest consumers of newsprint in the world, use approximately 465,000 tons of white, green, pink and peach colored paper. Last year hard-hitting President Archibald Robertson Graustein of International Paper Co. (subsidiary of International Paper & Power Co.) got the contract to supply Hearst with newsprint for five years at $55.20 per ton. Later he fought--and bested--the premiers of Quebec and Ontario when they tried to up the price to $60 (TIME, Dec. 9 et seq.). But the position of a U. S. paper company in Canada is not an easy one. More- over, all paper companies are in business to make money. Hence, last week the Hearst organization made what many recognized as a logical move: went into the paper business in Canada itself by buying a substantial stock interest (not exceeding 20%) in Canada Power & Paper Corp. Immediately it began negotiations for the acquisition of waterpower rights and timber limits for a mill in Newfoundland. Negotiations were carried on by Hearst through a subsidiary, Dominion Newsprint Co., Ltd. In its turn, Canada Power & Paper acquired a stock interest in that company. There was no cash transaction. The Hearst-Canadian Power deal was the second of recent months to shake the battlements of International Paper.-- In June, Lord Rothermere merged his Anglo-Canadian Pulp & Paper Mills, Ltd. with C. P. & P., making the latter company bigger than I. P. & P. which was before that the biggest in the world. C. P. & P. as merged has a daily capacity of 2,500 tons of newsprint from six mill properties in Quebec. Its timber limits contain over 90,000,000 cords. And as the Rothermere interests are the largest consumers of newsprint in Great Britain, the position of C. P. & P. is supreme in the British market. The Hearstpapers, it was understood, will continue their dealings with I. P. & P., the present contract running until 1933. By its arrangement with C. P. & P. the Hearst organization will pay market prices for its paper, and as a shareholder in the manufacturing company will have assured protection of its future newsprint requirements. In that respect its position is similar to that of the New York Times, New York Daily News, Chicago Tribune, Boston Globe.

Colyumist Guinan

With something more than a sly wink at Colyumist Calvin Coolidge (TIME, June 30) the New York Evening Graphic, sexy Bernarr Macfadden tabloid, last week began a daily feature by wisecracking Nightclub Hostess Mary Louise Cecilia ("Texas") Guinan.-- Headed "Texas Guinan Says" the article is typographically arranged much like "Calvin Coolidge Says" which serious newspapers buy from McClure Newspaper Syndicate. First half-dozen articles were typically in the heavy-handed Guinan manner, supporting her insistence that she was writing every word, employing no "ghost." Excerpts: "Well, Cal, they've got me doing it now. . . . We can work together all right. You preach thrift and economy and when your readers have saved all they can, send them to me. I'll take them-- and how. Presidents have always been my long suit (not underwear), especially when they are senators. . . . You know the difference between the pessimist and the optimist--the pessimist thinks all girls are bad and the optimist hopes and prays they are. . . . Business is getting better and better and although it may look bad around these parts they say business in Chicago is still 'holding up'." Following the style of "Tom Thumb" colyums for the front page, Hearst morning papers and clients of Universal Service & King Features Syndicate last week began printing " 'Baering' Down on the News," by Arthur ("Bugs") Baer, oldtime Hearstling. A Baer line of last week: "Political economy should include a Save-Your-Bribes Week."

Going Places, Doing Things

Travel magazines have usually followed a rich but static pattern of photographs and articles designed to lure the reader to places far away. Into the field last week came the first monthly issue of Holiday, bringing a refreshing atmosphere of play to the subject of travel.

Unlike its predecessors, Holiday appears unconcerned whether readers contemplate a six-month voyage to the other side of the world, or a weekend in a battered Ford to the nearest trout stream or football game. It seems less interested in telling where to go than in suggesting what to do upon getting there. Also new is Holiday's willingness to poke fun at the grimly thorough tourist.

Publisher of Holiday is the American Automobile Association, through its executive vice president Ernest N. Smith. But there is nothing of the motor tour guide about the magazine. The theory is that of all who might yield to the Holiday impulse to go somewhere, enough will naturally choose automobiles. The Association expects Holiday to stand on its own feet as a publishing venture, expects it to attract advertisers of transportation, resorts, sporting goods, luggage, all accessories of travel. Guaranteed circulation for the first issue was 175,000.

Managing Editor Frank A. Eaton, formerly of eminently tasteful Sportsman, could easily fill his publication with photographs supplied free of charge by tourist bureaus, articles by press agents. Instead he gathered about him for his first issue contributors of fame, among them: Sinclair Lewis, Ellis Parker Butler, Berton Braley, Corey Ford, Heywood Broun, Stephen Leacock, and Artists John Holmgren, Adolph Triedler, John Rae, Tony Sarg.

Full-page photographs of the "camera study" type gave effective close-ups of a locomotive's cylinders spewing steam, of the sousaphone ("oom-pah") horn player at the county fair.

Globe Trotters, another travel magazine of "different" design, is scheduled for publication this autumn. Subscription will be included in membership in Globe Trotters, an organization established three months ago in the U. S. on a plan of English origin.

Buddy Bacon

In Jamaica (L. I.) Municipal Court last week Charles ("Buddy") Bacon, n, sat facing a row of executives of Petro Oil Burners & Fuel Oil Co. of Jamaica. The oil executives were defendants. Buddy, as part owner and business manager of the Douglaston Weekly (his sister, Marcia, 12, is editor) was plaintiff, suing for $182 payment for advertising. Editor Bacon testified that a Mr. Matthews, erstwhile Petro salesman, asked to take a full-page advertisement for 14 issues. "I argued with him because I knew I'd have to make the paper bigger. I go to school and I have plenty of work to do. ... I tried to compromise and I asked him to take only a column . . . [but he] got his way. . . . I got the money for the first week's advertisement and that is all. I personally know that good results came of the ad and that the company sold oil burners on the strength of it." Petro officials claimed Matthews acted without authority. The court reserved decision.

Buddy's father, with him in court, said he encouraged the suit so that Buddy would learn early his rights as a U. S. citizen.

--But paper is no longer I. P. & P.'s major concern. The second P., which stands for Power, is the biggest one. This week President Hoover was to touch a golden key at the White House, starting the water wheels and generators of the biggest waterpower plant in New England, on the Connecticut River between St. Johnsbury, Vt. and Littleton, N. H., a 216,000-h.p. project built by New England Power Association (I. P. & P. subsidiary). --Distributed by Graphic Syndicate to Philadelphia News, Detroit Illustrated, New Haven Times-Union.

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