Tide Change

As literary magazines review the books of the day, so has Tide reported monthly the noteworthy in Advertising -campaigns, copy, agencies, men. Founded three and a half years ago by TIME, Inc., Tide was purchased last week by a group of admen organized as Tide Publishing Co. President will be Everett R. Currier, of Currier & Harford, Ltd. and Currier & Ives. His principal associates will be Raymond Rubicam, president of Young & Rubicam Inc. as consulting editor; Philip Kobbe of Philip Kobbe, Inc. as promotion specialist. Present Tide Staff Writer Dexter Masters becomes editor, and Frederick Franklin, formerly of Sales Management, business manager. The new company will begin publication with Tide's January issue, will make changes in form and content later.

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