Merger

In a remodelled cash register factory at Bound Brook, N. J. a moving picture company was started in 1910. It was named for Charles Pathe, French experimenter with kinetic shadows. Among the early U. S. picture companies Pathe became important and prosperous, famed for its comedies, its newsreels. Its symbol was a crowing cock. Into fame the Pathe rooster crowed Harold Lloyd, Pearl White. In 1927 Pathe was reorganized, began to make feature pictures successfully on a small scale. Its principal assets were a library of film stories said to be the best in the business, and the services of three brilliant young actresses--Ann Harding, Constance Bennett, Helen Twelvetrees. Last week for $5,000,000 Radio-Keith-Orpheum, lusty and successful young cinema company sponsored by great Radio Corp. of America, bought "certain assets" of the Pathe company. These assets included the crowing cock trademark, the three actresses, the library. They did not include the 49% interest which Pathe holds in the profitable Du Pont-Pathe Film Manufacturing Corp. The merger will do away with an awkward contract under which Radio-Keith-Orpheum houses had to play a certain number of Pathe | pictures yearly. Each company will keep on making and distributing its own pictures.

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