Monday, Sep. 03, 1934

Personnel

P: Last February Moto Meter Gauge & Equipment Corp. (instrument boards, auto gadgets) was gobbled up by its Toledo neighbor Electric Auto-Lite, presumably to edge into Moto Meter's lucrative business with Walter P. Chrysler. Last week Moto Meter's brusque, efficient President Royce G. Martin was made head of Auto-Lite, succeeding Clement O. Miniger, ignition tycoon, onetime drug salesman, who became board chairman.

P: Many a corporate chief executive is annoyed by too many vice presidents--but not President Seton Porter of National Distillers. Indeed, President Porter has been hard put to find bright young men who knew anything about the liquor business except consumption. Last week, however, President Porter created two new vice presidencies, one for Arthur W. Loasby, onetime head of old Equitable Trust and chairman of National Distillers' executive committee since 1924; and one for Ross C, Treseder, who knows a lot about drink but not hard drink. Liquor-man Treseder used to be vice president & general manager of a big Coca-Cola selling subsidiary.

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