No Ape

Today, backed by Astor & Harriman money, edited by the President's most affectionate brain-truster, is the most quoted magazine in the U. S. Hating though they do to mention a magazine, newspapers quote it every week. That such luxurious free publicity should have brought Today only 59,000 circulation in its first year is a baffling fact. But last week Editor Raymond Moley proved that, if he is not a successful editor, he is an honest one. His subject was California's Upton ("Epic") Sinclair. Had he aped all bigwig Democrats--Senator William Gibbs ("McAdoodle") McAdoo or James Aloysius Farley or even No. 1 Democrat Franklin Delano Roosevelt--he would have scratched the back of Democracy's latest, queerest duckling. Instead, spunky Editor Moley wrote:

"I do not believe that Upton Sinclair's plan to end poverty will end poverty. I do not believe it is sound and progressive economics. I do not believe it to be consistent with the essential policies of the New Deal. And I do not believe that it is intellectually honest to say that it must be tried before it can be condemned."

Meanwhile, honest Editor Moley has also become the most famed Manhattan diner-&-winer. Last week he was busy explaining that he had not been dining secretly with business leaders as the President's contact man, but solely as part of his journalistic job. Said he: "The impressions I gather from my various contacts I make use of in weekly editorials, and these can be read by members of the Administration. In this way and no other am I serving as a means of contact."

Known Moley dinner companions: Bruce Barton; William Thomas Grant of Grant stores; Andrew J. Maloney of Philadelphia & Reading Coal & Iron; James Cash Penney of Penney stores; Harry C. Beaver of Worthington Pump.

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