Hearst Money Sequel

In shaping his $220,000,000 kingdom, William Randolph Hearst did not go after the investing public's unsuspecting dollars in an ambitious way until 1930. Then he high-pressured $50,000,000 worth of preferred stock on the public during Depression.

Last spring, needing cash and thinking the public had it for him, Hearst filed registrations with the Securities & Exchange Commission for $35,500,000 worth of bonds --two issues on two combinations of Hearst magazines and newspaper properties.

Under left-wing bombardments, Hearst postponed SEC action on the registrations month after month through a series of amendments. Last week he gracefully abandoned the scheme altogether. Official excuse for withdrawing the registrations: "The market for industrial debentures was turning less favorable at the time of filing and has continued less favorable up to the present time."

Other possible reasons:

1) Discovery of private money upon which Hearst, as a property-rich individual, could draw.

2) A blaze of unfavorable publicity which has licked at the proposed issues ever since they were registered.

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