Monday, Oct. 18, 1937

Anti-Dualists

"Paralysis of the posterior annex" is the first symptom of "Squirmitis," a failing peculiar to spectators of double-feature programs. This annoyed announcement was made by two cinemagoing citizens of Nutley, N. J., William R. Clay and George H. Siegel, who a month ago founded the Anti Movie Double-Feature League of America, to improve local programs and revitalize their neighbors' paralyzed posteriors. Last week Founders Clay & Siegel were surprised and sobered to find their organization catapulting to national scale. The A. M. D.F. L. of A., dedicated to mass-boycotting of double bills, now boasts 65 chapters, hopes for at least one in each State.

But meanwhile a poll of 57,599 St. Louis cinemagoers, completed last week, indicated that at least the citizens of the nation's seventh city still like "duals," by the overwhelming count of 7 to 3. The questionnaire's sponsors, Fanchon & Marco, the potent firm which controls 31 St. Louis theatres, polled their audiences ten days. Other preferences of this quintessentially American city: Clark Gable, Myrna Loy, Shirley Temple. Only 1,609 St. Louis fans admitted that they liked gangster films.

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