Better Wooing

For six years the New York Stock Exchange has tried to put its best foot forward to the public. For six years the Exchange has wondered why its wooing has not produced a spark of reciprocal affection. Last week the Exchange hired Elmo Roper, chief researcher of FORTUNE'S famed polls of public opinion, for a special job: to find out what the middle and upper income people of the U. S. now think of the Exchange. Object: to improve its style of wooing.

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