Monday, Jun. 24, 1940
Summer Shows
It is an immutable law of the air waves that the cost of radio entertainment varies inversely with the rise of the thermometer. Busy last week with summer substitutes for top-flight shows were NBC, CBS, MBS, many an advertising agency.
Filling in for Fibber McGee and Molly last year, blind Pianist Alec Templeton made such a hit that he was signed by Alka-Seltzer in September. Last year The Aldrich Family, after a spell on Kate Smith's show, substituted for Jack Benny, wound up with a winter spot of its own.
This summer The Aldrich Family will once again replace Benny, offering instead of his unctuous patter the best juvenile program that has ever appeared on the air. Written by amiable Playwright Clifford Goldsmith, featuring 21 -year-old, crack-voiced prodigy Ezra Stone, The Aldrich Family will continue to relate the trials & tribulations of adolescent Henry Aldrich, who first turned up in Manhattan in 1937 in the George Abbott comedy What a Life. Besides The Aldrich Family, radio's summer substitute fare (on Eastern Daylight Saving Time) will include: >Abbott & Costello, oldtime vaudevillians, who will split with Mr. District Attorney the 9-10 Wednesday night period on NBC's red network left vacant by Fred Allen, who goes to CBS in the fall.
>Fun in Print, a literary quiz program under the guidance of Tune Detective Sigmund Spaeth, which is being broadcast by CBS on Sundays at 6 in place of the Silver Theatre.
>Uncle Jim's Question Bee, another quiz show, which fills in on CBS Tuesdays at 8 for Rinso's Big Town, whose star is Edward G. Robinson.
>Meredith Willson' s Musical Revue, substituting for Fibber McGee & Molly over NBC's red network from 9:30 to 10 on Tuesdays.
>Jessica Dragonette & James Newill, replacing with light classics the Ford symphony concerts. Also heard on this Sunday evening program will be Newsman Linton Wells, stand-in for Ford Spokesman W. J. Cameron.
>Pearson & Allen, Washington columnists, who will go on the NBC blue network from 8:30 to 9 Mondays instead of the current True or False quiz program.
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