Case to Colgate

Colgate got a new president last week whose bald head belies his years (40). To succeed retiring George Barton Cutten (TIME, Feb. 2), Colgate's trustees chose judicious, pipe-smoking Everett Needham Case, son-in-law of Owen D. Young.

A campus big shot at Princeton (22)-he was voted best-all-round man outside athletics -after college Everett Case took five years of postgraduate parlaying at Cambridge (England) and Harvard. Then he went to work as Owen Young's personal secretary at General Electric. He also did secretarial jobs for banking committees (trying to stave off the 1933 crash) and NBC's advisory council. At NBC he met and married his boss's only daughter, Josephine, who was working in NBC's educational department.

In 1933 he quit his job with Owen Young to study some more. This time it was the history of money; he wound up teaching it at Harvard's Business School, where he became assistant dean in 1939.

Colgate's gruff old President Cutten sized up President-elect Case last week and decided he would do. Barked Cutten, bringing a characteristic lopsided grin to Ev Case's freckled face: "No one ever heard of a bald-headed fool." Like all past Colgate presidents, Case is a Baptist.

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