I'll Take Vanilla

WPB asked ice-cream manufacturers hereafter to make no more than 20 varieties--ten flavors (manufacturer's choice) in each of two grades. (WPB merely said "please," issued no fiat.) Ice-cream novelties in the forms of bananas, daisies, ducks, rabbits, other flora & fauna were restricted to five varieties per month; ices and sherbets to two flavors per month. Purpose: to save containers, labor, transportation.

Since U.S. dairy cattle give down more than 100,000,000,000 pounds of milk a year, the U.S. has plenty of milk. But ice cream --childhood's caviar, poor man's pheasant, fat lady's tempter --has the demerit of needing sugar as well as milk. There was no sign last week, however, that ice-cream output would be seriously curtailed. It just won't be so fancy. Although some big, inventive ice-cream makers have been turning out a total of 28 flavors, ten seemed plenty.

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