Jinn 'n' Milk

The Agricultural Marketing Administration is drowning in evaporated milk like the sorcerer's apprentice who could not stop the jinni from bringing in more water.

By July 1 AMA will be stuck with a billion cans--with no place to send them and no way yet approved to keep 40,000,000 more cans from pouring into its warehouses week in & week out.

Last year the British were crying for evaporated milk under Lend-Lease, so AMA set out to boost U.S. production from 57.000,000 cases a year to 100,000,000 by the simple device of bidding the price up from $2.63 to $3.55 a case. The price mechanism worked like magic; the goal was reached almost overnight. Then the British found powdered milk could be shipped in one-quarter the space, said they could take only 7,000,000 cases, left AMA holding the bag and afraid of creating a minor panic by getting out of the market.

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