Monday, Mar. 08, 1943

5-c- Papers

To find out what mounting production costs have done to U.S. newspapers, the American Newspaper Publishers Association examined 1,715 dailies.* Survey's results:

> Last week 896, or 52% of the total surveyed, sold for 5-c- a copy on week days. (A year ago there were 806 nickel dailies; two years ago, 794.)

> Only 5% of the papers surveyed sell for 2-c-; 32% sell for 3-c-; 10% for 4-c-.

>Only four U.S. dailies sell for 1-c- a copy. They are the Amesbury, Mass. News, Covington, Ohio Stillwater Valley News, Bangor, Pa. News and Fort Atkinson, Wis. News.

New York City got its second nickel daily this week when the Post upped its price from 3-c-. The other: PM.

. . .

Out last week, the 1943 edition of N. W. Aver & Son's Directory of Newspapers and Periodicals shows that: 1) U.S. daily newspaper circulation reached an all-time high average of 44,492,836 sales a day in 1942 (a 2,107,029 increase over 1941); 2) 80 dailies were eliminated by suspensions or mergers; 3) periodicals of all kinds now number 6,354 (up 315).

*Total of daily newspapers in the U.S.: 1,894.

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