This week, when another outstanding educator is on TIME'S cover (see cuts for others), I want to report to you something about the way both educators and students feel about this magazine. A recent survey showed that TIME is read regularly by 62% of the presidents of degree-conferring U.S. colleges. This same group, by a vote of 3 to 1, calls TIME its "first-choice magazine." And among 1951'S crop of graduating seniors, the readership figures are about the same.

Here are some excerpts of letters from educators around the country, who give some reasons why TIME is a mainstay among many students and teachers:

". . . TIME is rated in my work as 'necessary reading' in any current history or social science course. I personally consider TIME as the most readily available source of authentic material offered to school people today."--Edwin L. Peterson, chairman, Social Science, Branch Agricultural College.

"... I have made use of TIME ... in my sophomore course in English Communication . . . Outside the classroom, I have frequently engaged in discussions of current events by citing TIME stories. This has probably occurred most frequently at the Faculty Club, at which every Friday we have informal gatherings in the late afternoon over coffee and doughnuts--with the usual type of faculty discussions on such occasions. Of course, TIME is on the table in the club library; and I note that it is pretty generally in use among those who prefer to use Friday afternoon for reading rather than discussion . . . Probably the Faculty Club discussion is duplicated at most American colleges . . ."--Leo L. Rockwell, Professor of English; Director, Division of Arts & Letters, Colgate University.

"Some issues of TIME I keep on permanent file, issues dating back into the 1930s, and re-use them each year in class . . ."--J. T. -von Trebra, Wisconsin State Teachers College.

"We rely on the Press section to keep abreast of current events and trends in the publishing business; and, of course, on the rest of the magazine for keeping up with other current happenings throughout the world. We couldn't operate without the magazine, and are indebted to you for your numerous aids for stimulating class routine."--A. E. Austin, Head of Department of Journalism, University of North Dakota.

"... I often refer to TIME in connection with my teaching in Political Science. It is one of the magazines which I urge my students in Political Parties to read. I do think TIME gives a lot of up-to-date practical political information . . ." -- William B. Bradshaw, Dean of the School of Business and Public Administration, University of Missouri.

Paul M. Pitman, a TIME-reader for the past 20 years, got an idea when he read TIME Education's annual "Goodbye, Messrs. Chips" story last July. As he studied the story of eight topflight teachers then going into retirement, he decided that as new president of the College of Idaho he needed just that kind of mature scholar to mix with his younger teachers. So he wrote letters to them, asking each if he would like to come out to Idaho.

"Uncle Harry" Miles Johnson, Tulane University's rumpled and violent psychology lecturer, took up Pitman's offer, will arrive at the College of Idaho this September. Other "Messrs. Chips" responded with interest, one with a blunt "What's your proposition?" Pitman figures that the board will soon find money enough to make some propositions. Nowadays, he is looking forward to the next Mr. Chips story and more recruits.

Cordially yours,

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