Scientific, but Shameless

For $1,225,000, the Westinghouse Electric Corp. made a deal last week to sponsor all 19 of the major college football games to be televised this fall. Under the National Collegiate Athletic Association's "scientifically controlled" plan of strictly rationing games to chart TV's effects on the ticket sales, the colleges will get about $700,000, the balance going to NBC and the ad agency. A TV center like New York, which had as many as four televised games each Saturday last season, will now see only one. Two Saturdays will be completely blacked out. Sponsor Westinghouse also wangled a foresighted out: if any TV-scheduled team goes sour and loses its tube appeal, another game may be run in. A canceled college would lose its TV fee, but, as a sympathetic ad man explained, it would be spared "having its shame broadcast."

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