WALT DISNEY has made a multimillion-dollar deal with the American Broadcasting Co. to put his entire menagerie on TV. Starting in October, Disney will turn out a weekly, hour-long cartoon show with Mickey Mouse, Donald Duck & Co., has agreed to do a minimum of 26 each year under a long-term contract.

COFFEE prices, now hovering around $1.21 a lb., are climbing faster than expected, will hit $1.50 a lb. by May, say roasters, who see no end in sight to increases. A. & P. has touched off another boost by upping all brands a flat 5-c- (to sell for $1.09 to $1.17 a lb.), and the rest of the trade will probably have to follow.

REO MOTORS, which has climbed from a deficit of $2,000,000 to a profit of $2,000,000 in four years, making trucks and power lawn-mowers, has been sold to Henney Motor Co. Inc. of Freeport, Ill., makers of custom-body hearses and ambulances. The sale, still to be approved by stockholders, is a straight cash transaction for $16.5 million, equal to nearly $30 a share for Reo stock. Henney will take over Reo's plants and distributors.

GERMANY'S Blohm & Voss, the country's biggest shipbuilder (the 45,000-ton battleship Bismarck), is back in business for the first time since World War II, but on a smaller scale. The shipyard has just received permission from the allies to build light coastal vessels.

RAILROAD freight loadings in the first quarter dropped 11.7% behind the 1953 level, far more than the predicted 1.4% decline. Railroaders now expect second-quarter business to fall 7.6% behind last year.

MERGER between Massachusetts' Regal Shoe Co. (109 retail stores) and St. Louis' Brown Shoe Co. (TIME, June 1), which had been held up by the competing General Shoe Corp., will finally come off. Until recently, both Brown and General Shoe, two of the biggest U.S. shoemakers, held enough Regal stock to prevent either one from merging with the retail chain. But now Brown has made a deal with General that gives Brown 83% of the stock.

DU PONT, which is spending $1,000,000 a year on titanium research, has just passed on the first fruit of its work by cutting the price of basic titanium metal for the first time. New prices: a range of $4.46 to $4.72 a lb. (old price: $5 a lb.).

OUTBOARD motor boom is putting along faster than ever. From October through January, a record 168,000 outboards worth $39 million have been sold by U.S. firms, a unit increase of 39% (51% in dollar figures) over the same period of 1952-53.

CBS, which recently lost a $5,000,000 Lever Bros, account to NBC (TIME, Feb. 22), has evened things by grabbing two Procter & Gamble shows (value $6,500,000) from NBC.

WHEAT farmers, despite the worst drought in a decade, may still wind up the year with more grain than they can store. Five weeks of dry, 40-to-50-m.p.h. winds have damaged at least 25% of the winter wheat crop west of Dodge City, Kans. But the winter wheat belt east of there still expects a better-than-average crop, which would push the totals over storage limits.

HARD COAL industry is in its worst trouble since pre-World War II days. Poor sales during the winter and increased use of oil and gas for heating have forced mines to chop prices as much as 12%, cut back operations drastically.

COLOR TV will be available in more than 60 cities by the end of this year, treble the current number. The American Telephone & Telegraph Co. is installing equipment that will bring color to more than 40 new cities as soon as local stations buy transmitters and receivers.

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