Beginning next week, with the issue of June 7, readers in the Territory of Hawaii will start getting the U.S. edition of TIME in place of the Pacific edition, which they have received in the past.

TIME began printing its Pacific edition, now one of the four international editions (the others: Atlantic, Latin American and Canadian) in Honolulu during the war. This edition was distributed in Hawaii, the Pacific Ocean area and the Far East. After the war TIME also started printing in Tokyo. Early this year, transportation and supply facilities had improved to the extent that it was logistically and economically feasible to consolidate all our Pacific printing in the one plant in Tokyo. Plans were made to close down the Honolulu printing operation.

With this change we also decided to do something that we had wanted to do for some time: send the U.S. edition of TIME to the Territory of Hawaii. And now, I am pleased to announce that plans are completed to do this. From now on, more than 12,000 copies from the early press run at our Los Angeles printing plant will be marked "Air Speeded Edition." These weekly shipments will be loaded aboard planes in Los Angeles and 9 1/2 hours later will arrive in Honolulu ready for distribution.

In the U.S. edition the readers in the Islands will be getting the same TIME editorial content as they did in the Pacific edition. The only difference will be in advertising content. The advertisements in the Pacific edition are naturally aimed at customers in Asia and the Far Pacific. Hawaii is part of the American market. Last year, for example, the Islands imported $400 million worth of goods from the States. Particularly as statehood gets closer, it is only logical that readers in Hawaii should get the U.S. edition. TIME is glad to add this one additional tie between the mainland and the Islands.

Cordially yours,

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