Monday, Mar. 07, 1955
Newsreel
P: The Hollywood Chamber of Commerce resolutely decided to add another layer of gilt to the city's glamour. Around Hollywood and Vine, crossroads of the film capital, multicolored squares of pavement will be set into the sidewalks. In the squares will be imbedded the profiles of almost 5,000 movie, radio, television and recording stars. Estimated cost: $250,000.
P: The film makers, always expert at spinning a little fact into a lot of fiction, plan to go in for biography on an industrial scale. Forty biographicals (with plenty of box-office angles) are currently in the works, ranging from a close look at Moses to a better one at Lady Godiva. Other subjects: Van Gogh, Charles Lindbergh, Theda Bara, Franc,ois Villon, Omar Khayyam ("The Loves of") and Jimmy Walker, the late mayor of New York City.
P: Dutch movie exhibitors found an effective answer to unkind movie critics. Two Hague movie houses took a sizable ad in a morning paper quoting from four unfavorable reviews by Hague critics and five favorable reviews by Amsterdam critics. The home and office telephone numbers of the Hague critics were printed, and readers who disagreed with them were respectfully urged to call up the critics and discuss the matter. By week's end one distraught Hague critic, with a ringing in his ear, was planning to sue.
P: Greta Garbo's smash box-office comeback in 19-year-old Camille is breaking all records at New York's Normandie Theater and is also doing well in Miami Beach and Philadelphia. Impressed by the Swedish recluse's powerful draw, M-G-M has had the film withdrawn from the free museum circuit and is considering a nationwide release.
P: Marlon Brando, longtime holdout from the social graces, gave signs that he is going Hollywood. Abandoning his slouch, he put on black tie and dinner jacket last week to accept the award of 1954's best actor from two associations of reporters from foreign countries who cover Hollywood. Brando also allowed that he would attend, for the first time, the Academy Award presentation on March 30.
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