Monday, Jul. 15, 1957

This Is Where I Came In

Never before has TV been so deluged by "repeats"--summertime reruns of filmed shows that in most cases were not worth watching the first time around. Main reason: the shows have become so costly to produce that they must be broadcast at least twice to pay their way. The latest tally shows that the summer evening schedules of the three networks are clogged each week with no fewer than 65 programs that can prompt millions of viewers to mutter: "This is where I came in." Last week, because of the rerun deluge, New York's tabloid Mirror announced that the paper will simply stop reviewing TV for the summer.

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