New Ideas

GOODS & SERVICES

Pocket Buzzer. Bell Telephone of Pennsylvania is testing a pocket buzzer to call people out of range of standard telephone bells to the phone. Operated by radio signal from the telephone company's office, the pocket buzzer emits a high-pitched hum whenever the subscriber is wanted, signaling him to head for the nearest phone. Service is being used by doctors, newspapermen, plumbers, salesmen and TV servicemen, in the Bethlehem-Allentown area. Cost: $10 a month for up to 80 calls, 5-c- extra for each additional call.

Coffee-Break Cup. For the busy executive, whose morning cup of coffee at the office often gets cold before he can drink it, Emson Corp. put on sale an insulated, double-walled aluminum mug with a cap that works like a Thermos, keeps liquids hot for hours. Price: 98-c-.

3-D Color TV. The world's first closed-circuit color-stereo TV system was announced by General Electric. After providing sets for scientists to use in watching radioactive processes, G.E. hopes to develop other markets, such as projecting sales conferences, conducting switching operations in railroad yards and control systems in automated factories.

Disposable Clothing. Kimberly-Clark Corp., maker of Kleenex, is commercially producing a new material designed for inexpensive disposable paper clothing. An outgrowth of the search for a stronger disposable handkerchief, Kimberly-Clark's Kaycel consists of cellulose with a reinforcing webbing of thread, is already being used for disposable laboratory coats and coveralls. Other uses: throwaway raincoats, aprons, skirts and industrial caps, which may sell for less than the cost of laundering or cleaning a regular cloth one.

Tornado Alarm. To predict local tornadoes, which often come up too suddenly for the Weather Bureau to forecast, Tornado, Inc., of Oklahoma City, will soon market a barometer with an electrical contact point that sets off an alarm buzzer when atmospheric pressure dips to a dangerous level. Battery-powered signal is small enough to fit in the glove compartment of a car, will give 20 minutes' notice of tornado-producing conditions, says the inventor. Price: $29.50.

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