Old School Tithes

The General Electric Foundation's Corporate Alumnus Program last week reported that during its first six years, donations by G.E. employees--which the company guarantees to match--topped $1,400,000, paid out to 625 colleges and universities. Moreover, 118 corporations from Gulf Oil to Campbell Soup have now followed G.E. and set up matching plans. The most ambitious program is the Ford Motor Co.'s, started last year, whose ceiling for individual donations is $5,000 a year compared to most maximums of about $2,500. The gift can be made to any university or high school, not only the one that the employee attended.

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