BRAZIL'S NEW PRESIDENT

Brazil's constitutional President since Janio Quadros re signed: Joao ("Jango") Belchior Marques Goulart, 43.

Born. March 1, 1918, on his fa ther's cattle ranch near Sao Borja, Rio Grande do Sul -- next door to the ranch of the legendary strongman of the gauchos, Getulio Vargas.

Education & and Early Life. At 16, Jango boldly took off in two directions.

He studied law at Porto Alegre Uni versity, where his stocky (5 ft. 7 in., 175 Ibs.) good looks won him a Ro meo's reputation. At the same time he built his own cattle ranch to fat prosperity.

Political Career. In 1930, Neighbor Vargas set out to march to Rio and seize control of Brazil. Ousted in 1945, he got to know and like his neighbor's son. Together they sat on Vargas' stoop, sipped the gaucho herb tea called mate through silver straws, talked politics. In 1950, when Vargas swept back to power (this time in a free election), Goulart went along to Rio with him. Goulart watched over the labor movement for Vargas, be came his Labor Minister. In the ministry he embarked on a short but highly successful campaign to buy popular support. "My only commitments are to the people, especially to the proletar iat," he said, but when he tried to put over a 100% boost in the national minimum wage, 81 powerful army colonels got exercised. They joined in . a protest to Vargas, who fired Goulart --and then granted the boost anyway.

When the scandal-haunted old dictator committed suicide in 1954, it was Goulart who inherited Vargas' Brazilian Labor Party. The following year he helped win the presidency for Juscelino Kubitschek and the vice-presidency for himself. Goulart used cash and patronage to grease his own political machinery, allied himself with Communists, and last year again won the vice-presidency.

Views. President Janio Quadros quickly showed the Veep who was boss by linking Goulart's name to Kubi-tschek-regime scandals. Then Quadros moved to heal the breach by appointing Goulart head of a trade mission to Red China. In Peking, Goulart gushed that "People's China, under the leadership of the great leader Mao Tse-tung, is an example that shows how a people can emancipate themselves from the yoke of their exploiters." But his friends say that amiable Jango Goulart is probably more demagogic than Marxist. Before the U.S. Congress in 1956 he said: "The Brazilian people are bound to the American people by very strong affinities in the principles of political ideas. And even today, in a world that is divided between totalitarian and democratic tendencies, of course we are in the camp of the democracies."

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