New Products

On the market last week were: CJ Low-calorie beer, called Trommers Red Letter and put out by Piel Bros., to be marketed in New York, Pennsylvania, Connecticut, New Jersey and Delaware--despite the obvious distaste of other brewers who would just as soon not remind people of beer's fattening contents. Priced slightly higher than regular beers ($1.17 in New York City for a six-pack of 12-oz. bottles or cans), Red Letter contains fewer than 100 calories per 12 oz. (v. 150-170 in other beers). The reduction in calories results not so much from a slight drop in alcohol content, say the makers, as from the removal of rice and corn "adjuncts" and a new malt recipe. Calorie counters will welcome it, but many beer drinkers with a taste for body and flavor may skip dessert instead. CJ Automatic cow-washing machine that scrubs, rinses and massages a dairy cow in 4^ sec. Called "Cowash," the bovine bathhouse ($3,500 installed) promises a revolution in dairy production, especially for dairymen who live in states (California, Arizona, Florida) where laws require that dairy cattle be thoroughly washed before milking. By the usual inefficient and costly method, the cow has to be hosed down or herded into a soaking pen, and washing consumes about 30 gal. of water per cow. The Cowash, which uses about 3 gal. per cow, operates pretty much like an automatic automobile washer, with the cow tripping the switches as she moves along the track. Says Corona, Calif.'s Milk Mogul Tony Cardoza: "The cows are much more relaxed now." CJ Automatic foreign-currency exchange machine, installed at Sabena airlines' passenger lounge at New York's Idlewild Airport, which trades currencies from France, England, Belgium, West Germany and Italy for a U.S. $5 bill. Manufactured by National Rejectors Inc., the machine reads the $5 bill electronically, and if it approves of it, tucks it away and dispenses a small pasteboard box containing the foreign currency required, with the change in U.S. coins (less a 30-c- charge). CJ Outboard engine with an automatic clutch, manufactured by Johnson Motors, which enables boatmen to shift through reverse, neutral and forward speeds without first having to operate a manual clutch. The first such feature to be added to outboards, the automatic transmission uses electromagnets to move the clutch assemblies. Prices: from $755 for a 40-h.p. engine, from $1,010 for 75 h.p.

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