TELEVISION Thursday, July 18

The Twilight Zone (CBS, 9-10 p.m.).* Mystery of an American astronaut who loses contact with ground control for six hours while in orbit and finds things strangely unfamiliar when he returns. Repeat.

Saturday, July 20

P.G.A. Championship Golf Tournament (CBS, 5-6 p.m.). From DAC Country Club, Dallas.

Miss Universe Beauty Pageant (CBS, 10-11:30 p.m.). John Daly, Arlene Francis and Gene Rayburn act as hosts as Miss Universe 1963 is chosen in Miami Beach.

Sunday, July 21

P.G.A. Golf Tournament (CBS, 4:30-6 p.m.). Final rounds.

The Twentieth Century (CBS, 6-6:30 p.m.). Part 2 of "Franco's Spain." Report on Spain's economic structure, the impact of U.S. aid and the role of the Roman Catholic Church. Repeat.

Walt Disney's Wonderful World of Color (NBC, 7:30-8:30 p.m.). Part 2 of the life of Beethoven. Color. Repeat.

Sunday Night Movie (ABC, 8:30-10:30 p.m.). Spencer Tracy and Fredric March star in Inherit the Wind.

ABC News Close-up (ABC, 10:30-11 p.m.). ABC goes to Calhoun, Ky., home of the McLean County News, for the portrait of a country editor. Repeat.

Monday, July 22

Vacation Playhouse (CBS, 8:30-9 p.m.). Ginger Rogers plays twin sisters involved with a fickle playboy in the premiere of a new summer series.

David Brinkley's Journal (NBC, 10-10:30 p.m.). Report on racial problems in Birmingham, England. Color. Repeat.

Tuesday, July 23

United States-Russian Track Meet (ABC, 9:30-11 p.m.). Fifth track meet between the two countries, video-taped from Lenin Stadium, Moscow.

THEATER

Straw Hat

Each week, more package shows cast off for the tour of tents and barns that makes up a large part of summer theater (TIME, June 28). Among the recent launchings and their scheduled ports of call between July 17 and Aug. 20:

Top Banana shouldn't prove too slippery a skin for Milton Berle to zip himself into. Gaithersburg, Md.; Devon, Pa.; Haddonfield, N.J.; West Springfield, Mass.; Westbury, N.Y.

The Millionairess, Shaw's ode to free enterprise, stars Carol (Gentlemen Prefer Blondes) Channing as the robber baroness. Westport, Conn.; Mineola, N.Y. (two weeks); Millburn, N.J. (two weeks).

Romanoff and Juliet, by Peter Ustinov, is a sort of nonmusical East-West Side Story--the lovers being kept apart by the cold war. Walter Slezak will bring them together. Nyack, N.Y.; Fayetteville, N.Y.; Miami (two weeks).

Night of the Iguana, Tennessee Williams' often moving drama about yet another assortment of sick, sick people, played by a strong, though not star-studded, cast including Mark Richman, Vicki Cummings and Irene Dailey. Philadelphia; Latham, N.Y.

Irma la Douce ought to have a deuce of a time as two road companies vie with the current film version: Juliet Prowse will play it at Devon, Pa.; Haddonfield, N.J.; West Springfield, Mass.; Gaithersburg, Md. Genevieve will play it at Wallingford, Conn.; Framingham, Mass.; Warwick, R.I.; Warren, Ohio; Columbus.

Elsewhere, a gaggle of otherwise unemployed stars and near stars have shows but won't travel:

The Little Foxes, Lillian Hellman's real soured mayonnaise of a play about a very nasty woman, with Mercedes McCambridge. Indianapolis through July 28.

Rain, always a challenge to an actress who has to be bad-good and an actor who has to be good-bad, with Edie Adams and Ralph Meeker. Warren, Ohio, through July 28.

The Visit, Duerrenmatt's spectacular vehicle for Lynn Fontanne, this time being tried by Leora Dana. Olney, Md., through July 28.

The Little Hut was adapted by Nancy Mitford from the French play by Andre Roussin, somehow came out as much smut as hut. Gloria Grahame will star. Los Angeles through July 21.

A More Perfect Union is a new play by TV Writer Whitfield Cook about a Senator's widow flirting with the idea of running for her husband's seat in the Senate. Ginger Rogers has chosen it for this season's straw-hat venture. La Jolla Calif., through Aug. 3.

Hay Fever, one of Noel Coward's first big sneezes, should be more than just a Gesundheit for Faye Emerson. Peter Pagan and Mitchell Erickson will also appear. Kennebunkport, Me., through July 20.

CINEMA

Call Me Bwana. Bob Hope, Anita Ekberg and Edie Adams on a spy chase through darkest Congo. Hope springs eternal, but Ekberg is a couple of jumps ahead of him.

My Name Is Ivan. This extraordinary Russian film tells the story of the tender relationship between twelve-year-old Ivan, who is a spy behind the Nazi lines, and the Russian army officers who respect his bravery but worry over his lost childhood. Director Tarkovsky not only dares to show the Soviet hero as an individual troubled with doubts and fears but, even more surprisingly, also uses Christian symbolism in a most un-Soviet fashion.

Murder at the Gallop. Dewlaps aflap, flanks armored in stoutest tweeds, Margaret Rutherford rides into battle against crime -- murder most foul. As Agatha Christie's indomitable Miss Marple, she proves once again that she may well be the funniest woman alive.

8 1/2. Cast as a director remarkably like Italian Director Federico Fellini (who in fact directed the film), Marcello Mastroianni cannot seem to get started on a new movie project. The Fellini-Mastroianni stream of consciousness lays bare the director's inner confusions and frustrations, includes dreams, snatches of vaudeville, a little sex and a lot of religion.

PT 109. Cliff Robertson, as Lieut, (j.g.) John F. Kennedy, eschews the J.F.K. mannerisms of speech and gesture, but nothing else has been left out of this reverently made grade-B action picture about the President's wartime exploits.

BOOKS

Best Reading

Fly and the Fly Bottle, by Ved Mehta. A report from the high ivory tower occupied by Oxbridge philosophers and historians. The thin air is filled out by the author's gossipy patter and sure sense of extravagant anecdote about eccentric dons.

The Life and Ideas of the Marquis de Sade, by Geoffrey Gorer. British Anthropologist Gorer makes De Sade seem more rake than sadist, but he makes clear why De Sade's writings were revived by existentialist thinkers.

Writers at Work: The Paris Review Interviews. A second absorbing volume produced by artful questioners who extract provocative ideas on art and life from Boris Pasternak, Ezra Pound, Katherine Anne Porter and other creators.

Laval, by Hubert Cole. The first full-length biography written in English of one of modern history's most maligned (and possibly malignant) figures falls far short of excellence, but is full of intimate detail.

Elizabeth Appleton, by John O'Hara. The prolific author's archetypal story--of a woman, her husband and her lover. This time it is set on the campus of a small college, and O'Hara snipes at the much-satirized world of academe.

Harry, the Rat with Women, by Jules Feiffer. Seeking love and finding oneself is a contradiction in terms, says Cartoonist-Author Feiffer, so his mirror-magnetized hero is ruined by the love of a good woman.

The Coin of Carthage, by Bryher. An excellent miniature of great events set during the Punic Wars, of the kind only Bryher and Zoe Oldenbourg can write.

The Contrary Experience, by Herbert Read. Born in time to be chased through the entire 20th century, Sir Herbert has been a fine soldier, successful bureaucrat, brilliant critic, and in this memoir he comments on his complex life as one of the "alienated souls" who seek values without the support of religion.

Best Sellers

FICTION

1. The Shoes of the Fisherman, West (1, last week)

2. Elizabeth Appleton, O'Hara (3)

3. The Glass-Blowers, Du Maurier (2)

4. Raise High the Roof Beam, Salinger (4)

5. Grandmother and the Priests, Caldwell (7)

6. City of Night, Rechy (6)

7. Seven Days in May, Knebel and Bailey (5)

8. The Sand Pebbles, McKenna (8)

9. The Bedford Incident, Rascovich

10. Stacy Tower, Walter

NONFICTION

1. The Whole Truth and Nothing But, Hopper (2)

2. The Fire Next Time, Baldwin (1)

3. The Day They Shook the Plum Tree, Lewis (5)

4. Travels with Charley, Steinbeck (4)

5. I Owe Russia $1,200, Hope (3)

6. Terrible Swift Sword, Catton (9)

7. Portrait of Myself, Bourke-White

8. You Are Not the Target, Huxley (10)

9. The Living Sea, Cousteau (8)

10. The Great Hunger, Woodham-Smith

*All times E.D.T.

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