The Winner & Now Champion

Last November the three networks criss-crunched into a near dead heat in the Nielsen ratings. CBS and NBC scored an identical 19.4% (of TV homes with their sets tuned in during an average minute), and ABC was only a whisker off the pace with a 19.3%. Everyone went crazy. CBS-TV was slipping, and the slip eventually led to the fall of its king, James Aubrey. On the other hand, it also meant that perennially third ABC was on the rise, and so over there, there was much patting of backs. No one thought much about NBC. Except, apparently, the viewers. Last week when the national Nielsen for the two-week period ending, April 4 was released, it was finally and clearly apparent that the network that held the viewers best over the 1964-65 season was none other than ungabbed-about NBC. The latest Nielsen gave NBC a 20.8%, CBS 19.6, and still perennially third ABC 18.9% .

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