Over the Top

When the final figures for 1965 are in, the U.S. magazine industry will be almost sure to have recorded its first billion-dollar advertising year. According to statistics released by the Publishers Information Bureau, ad revenue for the first eleven months of 1965 reached $986,310,970, up almost 8% from the same period in 1964, the year that set the previous record: $997 million.

LIFE remains the leader in ad revenue with a 1965 estimate of better than $163 million, a slight gain over the year before. TIME is likely to displace Look for second place with $80 million, a 15% increase over 1964. Look is up 5% with $79.4 million. Reader's Digest follows with $65.8 million, a 14% gain.

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