Rest Cure

When Gary Miner, a marine-supply company manager, entered Las Vegas' Sunrise Hospital for heart treatment, he hardly expected that he would come away with an all-expenses-paid vacation to Hawaii. Overcrowded on weekdays and underused on weekends, Sunrise is solving its problem in true Las Vegas fashion: a lottery for all those who agree to enter the hospital on weekends, with a weekly prize of a $4,000 vacation. Since the game was started 14 months ago, admissions have jumped by 60%, to about 85 each weekend. The hospital estimates that this brings a $2.5 million increase in gross revenue and enables it to keep its rates about 5% lower than they would otherwise be.

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