Monday, Aug. 14, 1978

Doll Lib

Now that Ken and Barbie Doll have married and raised the family and presum- ably divorced, history has moved on. What wears one earring, a flannel cowboy shirt, denim jeans, and comes packaged in a cardboard closet? Gay Bob, alleged to be the first gay doll on the market. His inventor, former Advertising Executive Harvey Rosenberg, claims that Gay Bob looks like "a cross between Paul Newman and Robert Redford," and he costs $15. Rosenberg's invention is not for homosexuals alone, says an accompanying brochure: "Whether you are gay or straight, Gay Bob can help you come out of your closet." Rosenberg promises to produce a whole family of "permissive dolls," and those who don't take to Gay Bob will soon have an opportunity to amuse themselves with Straight Steve or Liberated Libby.

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