Billy's Bust

A Carter venture flops

"Maybe I'll become the Colonel Sanders of beer," Billy Carter chortled when he launched his foray into the suds business last November. That possibility now seems mercifully remote. Last week the Falls City Brewing Co. 'of Louisville, which produced "Billy's Beer," announced that it was going out of business and the President's brother's brew would disappear. Officials of the company, who were paying Carter a reported $50,000 a year for the use of his name and his promotional services, claim that sales went well at first but were dropping off fast. Falls City President James Tate suggests that the beer "sank with the popularity of the President," but poor quality is a more plausible cause. Billy still has an entry in the beverage business: his peanut-flavored liqueur.

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