You Smell So Geometric (Is That Ralph?)

By Melissa August, Matthew Cooper, Wendy Cole, Ellin Martens, Desa Philadelphia, Julie Rawe, Alain Sanders, Flora Tartakovsky and Josh Tyrangiel

Giorgio Armani's new scent is called Mania. Later this year Ralph Lauren will launch a perfume called Ralph. And Givenchy has three scents due in the fall: Fast Forward, Rewind and Play. After years of offering exotic and sensuously named perfumes and colognes, fragrancemakers have started giving scents names that evoke more prosaic moments.

WOMEN

Crust of Bread (Demeter) Curve (Liz Claiborne) Rush (Gucci) Energizing Fragrance (Shiseido) Sonoma Valley (Crabtree & Evelyn) Holy Water (Demeter) Perceive (Avon) Clean Wet Laundry (smell THIS) Humidor (Demeter) Ultraviolet (Paco Rabanne) Vice Versa (Yves Saint Laurent) Canned Peaches (smell THIS)

MEN

Alcatraz (Parfums Deja New) Ocean Drive (Parfums Deja New) Pi (Givenchy) O2xygen (California North) Adidas Moves (Coty) Contradiction (Calvin Klein) Casual Friday (Escada) Beach Smells (smell THIS) Modern (Banana Republic) Nomad (Crabtree & Evelyn) Positively Him! (BeautiControl) Pruning Shears (Demeter)